{"id":4834,"date":"2025-01-22T14:19:51","date_gmt":"2025-01-22T13:19:51","guid":{"rendered":"https:\/\/new.orobicamix.com\/about-us\/"},"modified":"2025-05-29T12:13:06","modified_gmt":"2025-05-29T10:13:06","slug":"about-us","status":"publish","type":"page","link":"https:\/\/new.orobicamix.com\/en\/about-us\/","title":{"rendered":"About us"},"content":{"rendered":"<section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><nav class=\"g-breadcrumbs us_custom_4d10e6b6 has_text_color separator_custom align_none\" itemscope itemtype=\"http:\/\/schema.org\/BreadcrumbList\"><div class=\"g-breadcrumbs-item\" itemscope itemprop=\"itemListElement\" itemtype=\"http:\/\/schema.org\/ListItem\"><a itemprop=\"item\" href=\"https:\/\/new.orobicamix.com\/en\/\"><span itemprop=\"name\">Home<\/span><\/a><meta itemprop=\"position\" content=\"1\"\/><\/div><div class=\"g-breadcrumbs-separator\">\/<\/div><div class=\"g-breadcrumbs-item\">Pages<\/div><\/nav><div class=\"w-separator size_custom\" style=\"height:40px\"><\/div><h1 class=\"w-post-elm post_title align_center entry-title color_link_inherit\">About us<\/h1><div class=\"w-separator size_custom\" style=\"height:20px\"><\/div><div class=\"wpb_text_column us_custom_beddf60a has_text_color\"><div class=\"wpb_wrapper\"><p>Behind every mix, a clear vision<\/p>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:50px\" id=\"de31\"><style>@media(max-width:600px){ #de31{height:0!important}}<\/style><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_8af1b129 height_auto\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_middle type_default reversed stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner us_custom_2545154b\"><div class=\"wpb_wrapper\"><h2 class=\"w-text\"><span class=\"w-text-h\"><span class=\"w-text-value\">Our Story<\/span><\/span><\/h2><div class=\"wpb_text_column us_custom_f2e0811a has_text_color\"><div class=\"wpb_wrapper\"><p>OrobicaMix was founded in 2007 from the experience and vision of Lorenzo and Nazzarena, two industry professionals active since the early 1990s in a previous company specializing in semi-finished products for the Ho.Re.Ca. sector. With complementary skills and a strong entrepreneurial synergy, Lorenzo \u2013 a skilled technician and savvy sales expert \u2013 and Nazzarena \u2013 tireless, organized, and determined \u2013 launched a new project, joined from the start by their daughter Michela. <\/p>\n<p>The Paganelli-Gadda family thus established a company that started with solid foundations: a clear product development strategy, in-depth market knowledge, and a strong focus on quality.<br \/>In just a few years, OrobicaMix gained the trust of key Italian clients and expanded internationally, standing out for reliability, flexibility, and a collaborative spirit.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image us_custom_5c4d1344 has_ratio align_none\"><div class=\"w-image-h\"><div style=\"padding-bottom:90.2222%\"><\/div><img decoding=\"async\" width=\"662\" height=\"600\" src=\"https:\/\/new.orobicamix.com\/wp-content\/uploads\/semilavorati-dolciari.jpg\" class=\"attachment-large size-large\" alt=\"Conveyor belt with single-dose sachets of Horeca preparations\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_c70c97eb height_auto\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_middle type_default reversed stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image us_custom_5c4d1344 has_ratio align_none\"><div class=\"w-image-h\"><div style=\"padding-bottom:90.2222%\"><\/div><img decoding=\"async\" width=\"662\" height=\"600\" src=\"https:\/\/new.orobicamix.com\/wp-content\/uploads\/professionisti-qualificati.jpg\" class=\"attachment-large size-large\" alt=\"Warehouse of a company producing Horeca beverage preparations\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner us_custom_2545154b\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column us_custom_f2e0811a has_text_color\"><div class=\"wpb_wrapper\"><p>Today, the company is led by Michela and Nazzarena, who continue to carry forward the original vision with a forward-looking approach. Attentive to market evolution and consumer trends, they work closely with a team of qualified professionals, combining technical expertise, commercial acumen, and meticulous attention to detail. Every day, they build new opportunities for clients, distributors, and partners in Italy and abroad.<\/p>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:20px\"><\/div><div class=\"wpb_text_column us_custom_005e7d7b has_text_color\"><div class=\"wpb_wrapper\"><p>Discover solutions for:<\/p>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:10px\" id=\"lb59\"><style>@media(max-width:600px){ #lb59{height:15px!important}}<\/style><\/div><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_2 us_custom_09d3e09f\" target=\"_blank\" href=\"https:\/\/new.orobicamix.com\/en\/horeca\/\"><span class=\"w-btn-label\">HoReCa<\/span><\/a><\/div><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_2 us_custom_09d3e09f\" target=\"_blank\" href=\"https:\/\/new.orobicamix.com\/en\/coffee-roasters\/\"><span class=\"w-btn-label\">Coffee Roasters<\/span><\/a><\/div><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_2 us_custom_09d3e09f\" target=\"_blank\" href=\"https:\/\/new.orobicamix.com\/en\/franchising\/\"><span class=\"w-btn-label\">Franchising<\/span><\/a><\/div><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_2 us_custom_09d3e09f\" target=\"_blank\" href=\"https:\/\/new.orobicamix.com\/en\/vending\/\"><span class=\"w-btn-label\">Vending<\/span><\/a><\/div><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_2 us_custom_09d3e09f\" target=\"_blank\" href=\"https:\/\/new.orobicamix.com\/en\/food-industry\/\"><span class=\"w-btn-label\">Food Industry<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_71dde0b1 height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_middle type_default stacking_default\"><div class=\"vc_col-sm-3 vc_col-lg-3 vc_hidden-sm vc_hidden-xs wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column us_custom_f18544ec has_text_color\"><div class=\"wpb_wrapper\"><p><strong>More Than a Supplier, a Trusted Partner<\/strong><br \/>\nEvery mix we create reflects the care of a team that listens, interprets, and crafts tailor-made solutions. Our quality is not just technical \u2013 it\u2019s built on solid relationships, constant attention, and shared passion with those who, like us, believe in the value of well-crafted work.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-3 vc_col-lg-3 vc_hidden-sm vc_hidden-xs wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image hide_on_default hide_on_laptops hide_on_tablets align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1024\" height=\"334\" src=\"https:\/\/new.orobicamix.com\/wp-content\/uploads\/team-1024x334.jpg\" class=\"attachment-large size-large\" alt=\"People who work in OrobicaMix\" loading=\"lazy\" srcset=\"https:\/\/new.orobicamix.com\/wp-content\/uploads\/team-1024x334.jpg 1024w, https:\/\/new.orobicamix.com\/wp-content\/uploads\/team-350x114.jpg 350w, https:\/\/new.orobicamix.com\/wp-content\/uploads\/team-150x49.jpg 150w, https:\/\/new.orobicamix.com\/wp-content\/uploads\/team-250x82.jpg 250w, https:\/\/new.orobicamix.com\/wp-content\/uploads\/team.jpg 1837w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-overlay\" style=\"background:#5E6AB9\"><\/div><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_middle type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner us_custom_f89507a7\"><div class=\"wpb_wrapper\"><div class=\"w-image us_custom_5c4d1344 has_ratio align_none\"><div class=\"w-image-h\"><div style=\"padding-bottom:90.2222%\"><\/div><img decoding=\"async\" width=\"900\" height=\"811\" src=\"https:\/\/new.orobicamix.com\/wp-content\/uploads\/filiera-controllata.jpg\" class=\"attachment-large size-large\" alt=\"OrobicaMix controlled supply chain\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><h2 class=\"w-text\"><span class=\"w-text-h\"><span class=\"w-text-value\">Made in Italy, with Responsibility and Vision<\/span><\/span><\/h2><div class=\"wpb_text_column us_custom_f2e0811a has_text_color\"><div class=\"wpb_wrapper\"><p>We are an Italian company, proudly rooted in our territory and attentive to every stage of the production process. For us, quality means starting with carefully selected raw materials, sourced from reliable, certified suppliers, prioritizing traceable supply chains and high standards. <\/p>\n<p>Every mix we create is designed not only to deliver excellent technical performance but also to provide a taste experience that meets the expectations of the final customer. We choose ingredients that enhance recipes and continually invest in research and development to offer modern, sustainable solutions. <\/p>\n<p>We are committed to environmental responsibility: we optimize production processes, reduce waste, and carefully evaluate every packaging-related decision.<br \/>\nFor us, being Made in Italy means combining expertise, responsibility, and a passion for well-executed work.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_815c1c57 height_auto\"><div class=\"l-section-overlay\" style=\"background:#5E6AB9\"><\/div><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner us_custom_f89507a7\"><div class=\"wpb_wrapper\"><h2 class=\"w-text\"><span class=\"w-text-h\"><span class=\"w-text-value\">Certifications That Speak of Quality<\/span><\/span><\/h2><div class=\"w-hwrapper img-bk-radius valign_top align_none\"><div class=\"w-image us_custom_17d8a2da has_height align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"320\" height=\"260\" src=\"https:\/\/new.orobicamix.com\/wp-content\/uploads\/brcgs.png\" class=\"attachment-large size-large\" alt=\"BRCGS food safety certificate\" loading=\"lazy\" srcset=\"https:\/\/new.orobicamix.com\/wp-content\/uploads\/brcgs.png 320w, https:\/\/new.orobicamix.com\/wp-content\/uploads\/brcgs-150x122.png 150w, https:\/\/new.orobicamix.com\/wp-content\/uploads\/brcgs-250x203.png 250w\" sizes=\"auto, (max-width: 320px) 100vw, 320px\" \/><\/div><\/div><div class=\"w-image us_custom_17d8a2da has_height align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"320\" height=\"260\" src=\"https:\/\/new.orobicamix.com\/wp-content\/uploads\/ifs-1.png\" class=\"attachment-large size-large\" alt=\"IFS food certificate\" loading=\"lazy\" srcset=\"https:\/\/new.orobicamix.com\/wp-content\/uploads\/ifs-1.png 320w, https:\/\/new.orobicamix.com\/wp-content\/uploads\/ifs-1-150x122.png 150w, https:\/\/new.orobicamix.com\/wp-content\/uploads\/ifs-1-250x203.png 250w\" sizes=\"auto, (max-width: 320px) 100vw, 320px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column us_custom_f2e0811a has_text_color\"><div class=\"wpb_wrapper\"><p>For us, quality is not just a promise \u2013 it\u2019s a verified standard.<br \/>OrobicaMix is certified according to international BRC and IFS standards, ensuring food safety, traceability, and controlled production processes. A tangible recognition of our daily commitment to delivering reliable, inspected products that meet the expectations of the most demanding markets.<\/p>\n<\/div><\/div><div class=\"wpb_text_column us_custom_005e7d7b has_text_color\"><div class=\"wpb_wrapper\"><p>Do you want to know our certifications?<\/p>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:10px\" id=\"kb6f\"><style>@media(max-width:600px){ #kb6f{height:15px!important}}<\/style><\/div><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_1 us_custom_09d3e09f\" target=\"_blank\" href=\"https:\/\/new.orobicamix.com\/en\/certifications\/\"><span class=\"w-btn-label\">Consult them now<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_9a343d3e height_medium\"><div class=\"l-section-overlay\" style=\"background:#5E6AB9\"><\/div><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_middle type_default reversed stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner us_custom_f89507a7\"><div class=\"wpb_wrapper\"><h2 class=\"w-text\"><span class=\"w-text-h\"><span class=\"w-text-value\">Truly Customized Solutions<\/span><\/span><\/h2><div class=\"wpb_text_column us_custom_f2e0811a has_text_color\"><div class=\"wpb_wrapper\"><p>Every client has specific needs. That\u2019s why we offer a complete customization service, from tailored recipe formulation to desired packaging and format. <\/p>\n<p>Whether it\u2019s developing a unique flavor, adapting a mix to preparation technologies, or creating a private label line, our team works alongside roasters, distributors, and wholesalers to turn every request into a one-of-a-kind product, ready for market launch.<\/p>\n<p>Thanks to our flexible production facility, we can also handle small batches and pilot tests, supporting clients through every phase \u2013 from the initial concept to final packaging.<br \/>We don\u2019t just offer products; we deliver solutions tailored to enhance each brand and sales channel.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image us_custom_5c4d1344 has_ratio align_none\"><div class=\"w-image-h\"><div style=\"padding-bottom:90.2222%\"><\/div><img decoding=\"async\" width=\"850\" height=\"767\" src=\"https:\/\/new.orobicamix.com\/wp-content\/uploads\/orobicamix-professionisti.jpg\" class=\"attachment-large size-large\" alt=\"OrobicaMix Laboratory\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_7111f777 height_small color_primary\"><div class=\"l-section-overlay\" style=\"background:#485088\"><\/div><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><h2 class=\"w-text\"><span class=\"w-text-h\"><span class=\"w-text-value\">OrobicaMix Around the World<\/span><\/span><\/h2><div class=\"wpb_text_column us_custom_d87e96ce\"><div class=\"wpb_wrapper\"><p>From Italy to the global market, OrobicaMix is present in numerous countries thanks to a network of trusted distributors and partners. Our powdered semi-finished products travel to Europe, the Middle East, Asia, and America, bringing with them the quality of Made in Italy, flexibility, and technical expertise. <\/p>\n<p>Every product is designed to adapt to local consumption habits while maintaining the product\u2019s identity. We work with importers and wholesalers looking for ready-to-use, customized solutions, providing technical, commercial, and linguistic support. We grow alongside those who, like us, believe in the strength of a well-crafted product designed to last.<\/p>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:20px\"><\/div><div class=\"wpb_text_column us_custom_005e7d7b has_text_color\"><div class=\"wpb_wrapper\"><p>Do you want to become a partner of OrobicaMix?<\/p>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:10px\"><\/div><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_1\" target=\"_blank\" href=\"https:\/\/new.orobicamix.com\/en\/become-reseller\/\"><span class=\"w-btn-label\">Find out how<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-8 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_middle type_default stacking_default\"><div class=\"vc_col-sm-3\/5 wpb_column vc_column_container\"><div class=\"vc_column-inner us_custom_e6195072\"><div class=\"wpb_wrapper\"><div class=\"w-image us_custom_5c4d1344 align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"717\" height=\"900\" src=\"https:\/\/new.orobicamix.com\/wp-content\/uploads\/orobicamix-nel-mondo.jpg\" class=\"attachment-large size-large\" alt=\"Hot coffee made with Horeca preparation made in Italy and exported to Asia\" loading=\"lazy\" srcset=\"https:\/\/new.orobicamix.com\/wp-content\/uploads\/orobicamix-nel-mondo.jpg 717w, https:\/\/new.orobicamix.com\/wp-content\/uploads\/orobicamix-nel-mondo-279x350.jpg 279w, https:\/\/new.orobicamix.com\/wp-content\/uploads\/orobicamix-nel-mondo-120x150.jpg 120w, https:\/\/new.orobicamix.com\/wp-content\/uploads\/orobicamix-nel-mondo-199x250.jpg 199w\" sizes=\"auto, (max-width: 717px) 100vw, 717px\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-2\/5 wpb_column vc_column_container\"><div class=\"vc_column-inner us_custom_75b495a2\"><div class=\"wpb_wrapper\"><div class=\"w-counter us_custom_f6878a70 has_text_color color_custom align_left has_font_size\" data-duration=\"1\"><div class=\"w-counter-value\" style=\"color:#ffffff;\"><span class=\"w-counter-value-part type_text\" data-final=\"\"><\/span><span class=\"w-counter-value-part type_number\" data-final=\"14\">0<\/span><span class=\"w-counter-value-part type_text\" data-final=\" Countries in Europe\"> Countries in Europe<\/span><\/div><p class=\"w-counter-title\" style=\"font-size:16px;font-weight:400;margin-top:0.5rem;\">Delivering Italian quality with international partners.<\/p><\/div><div class=\"w-separator size_custom\" style=\"height:40px\" id=\"l1dc\"><style><\/style><\/div><div class=\"w-counter us_custom_f6878a70 has_text_color color_custom align_left has_font_size\" data-duration=\"1\"><div class=\"w-counter-value\" style=\"color:#ffffff;\"><span class=\"w-counter-value-part type_text\" data-final=\"In Japan since \">In Japan since <\/span><span class=\"w-counter-value-part type_number\" data-final=\"2009\">0<\/span><span class=\"w-counter-value-part type_text\" data-final=\"\"><\/span><\/div><p class=\"w-counter-title\" style=\"font-size:16px;font-weight:400;margin-top:0.5rem;\">Strong and ongoing collaborations with specialized importers.<\/p><\/div><div class=\"w-separator size_small\"><\/div><div class=\"w-counter us_custom_f6878a70 has_text_color color_custom align_left has_font_size\" data-duration=\"1\"><div class=\"w-counter-value\" style=\"color:#ffffff;\"><span class=\"w-counter-value-part type_text\" data-final=\"Steady Growth in the United States\">Steady Growth in the United States<\/span><\/div><p class=\"w-counter-title\" style=\"font-size:16px;font-weight:400;margin-top:0.5rem;\">Tailor-made solutions for American coffee roasters and distributors.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"Home\/PagesAbout usBehind every mix, a clear vision Our StoryOrobicaMix was founded in 2007 from the experience and vision of Lorenzo and Nazzarena, two industry professionals active since the early 1990s in a previous company specializing in semi-finished products for the Ho.Re.Ca. sector. With complementary skills and a strong entrepreneurial synergy, Lorenzo \u2013 a skilled technician...","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-4834","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Italian company specialized in soluble products for Ho.Re.Ca. | OrobicaMix<\/title>\n<meta name=\"description\" content=\"Orobicamix produces soluble preparations for drinks and desserts. 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